Graff started his first company at the age of 18, when he began working alongside a more experienced jeweller. Graff suggested to set up in business and we formed a partnership, repairing Victorian jewellery. Laurence Graff’s entrepreneurial flair, opportunistic nature and courage in taking risks all contribute to his business trajectory. After making all-diamond rings, he started working with emeralds, rubies and sapphires as well.’ Graff Diamonds was established in 1960, and, two years later, the first two retail stores opened in London.   

 The founding of Graff  in the 1960 by laurence graff marked the start of an extraordinary journey spanning over five decades witch continues to this day. graff handled more diamonds of notable rarity and beauty than any other jeweller. 

In 1967, keen to reach an international clientele, and was onlyin the age of 29, Graff decided to take his designs into a wider world of opportunity, and began a series of journeys and exhibitions around the globe.

https://www.graffdiamonds.com/house/heritage/beginnings/

An intense passion and so much love for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, London’s jewellery quarter.

His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem.

He said ‘I have always been fascinated by diamonds,’ he says; ‘I remember looking at them, studying them closely to understand their purity, and the way they had been cut. It was an inherent feeling that has turned in to a lifelong passion.’

https://www.graffdiamonds.com/house/heritage/beginnings/